About Us
MISSION STATEMENT
NoSurrenderGear is more than just a brand — it's a mindset; built on the relentless pursuit of a Life Worth Living, 'Til My Last Breath. Our ethos is rooted in the belief that a fulfilling life is built by aligning your actions with your values — live with purpose, embrace the wild, cherish freedom, approach every challenge with grit and determination. To us, fitness fuels our strength, the outdoors restores our spirit, and every breath is an opportunity to maximize life.
Our mission is to create durable, innovative, & functional gear that fuels your life’s journey — whether it's tracking game through the wilderness, casting lines at sunrise, setting up camp under the stars, or honing your skills at the range. From the sweat of hard-earned progress to the solitude found in God’s creation, join us in our journey to rewild our lives with purpose, grit, & freedom.
Together we will Never Surrender in our pursuit of a Life Worth Living. #TilMyLastBreath
Behind the Gas Mask
The Gas Mask holds a significant place as our brand logo, and its choice originated during my college years while designing my tattoo sleeve. Seeking a focal point that embodied profound symbolism, I found the Gas Mask to be the perfect representation. While commonly viewed as a dark and mysterious image, I personally perceive it in a more positive light.
In realistic scenarios, a Gas Mask becomes indispensable when the air is contaminated. We are aware that we can survive for weeks without food, days without water, but merely minutes without clean oxygen. The Gas Mask becomes the vital apparatus that allows us to breathe in fresh air, effectively filtering out harmful toxins and pollutants.
The Gas Mask isn’t just practical—it’s a symbol of cutting out negativity and filtering out the toxic influences around us. It’s about embracing a fresh-air mentality that lets us live fulfilling lives on our own terms, no matter what anyone else thinks. Society often pushes us into a predictable routine: graduate, go to college, get a corporate job, get married, have kids, retire, grow old, and eventually fade away. But that life never felt right for me. Despite the doubts and discouragement from others, I dropped out of college to chase a different dream. I wanted to work for myself, seek out adventure, and live life on my own terms—not by anyone else’s expectations. In a world full of negativity and toxic noise, I turned to my Gas Mask to breathe in fresh air, stay true to myself, and carve my own path instead of following the crowd.
The Gas Mask isn’t just a logo for NoSurrenderGear—it’s a symbol of freedom, grit, and unwavering purpose. It embodies the ’Til My Last Breath mindset, serving as a constant reminder to fight for every moment, rise above challenges, and stay true to what matters most.
More than that, the Gas Mask is a filter—a shield against negativity, self-doubt, and limiting beliefs. It silences the noise of others’ opinions, allowing you to focus on your goals and what drives you. Whether it’s tackling your day job, hitting the gym, sending rounds down range, or embracing the rugged outdoors, the Gas Mask represents freedom—freedom to live boldly, unapologetically, and authentically.
It’s a call to action: take a deep breath, face life’s challenges head-on, and never settle for anything less than your best.
At NoSurrenderGear, the Gas Mask is a constant reminder to Never Surrender in your relentless pursuit of a Life Worth Living. #TilMyLastBreath
- Austin Britton