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  • About Us

    MISSION STATEMENT

    At NoSurrenderGear, we live for the all things adventure; from streets to peaks, terminals to trailheads, and sunsets and full send. Our purpose is clear: we strive to craft gear that elevates every experience and makes every moment more epic.

    Our mission is rooted in creating innovative, functional, and rugged gear that enhances the pursuit of a life worth living. As passionate adventure enthusiasts ourselves, we are driven to inspire others to embrace the call of the wild and venture beyond their comfort zones. We believe in the transformative power of stepping outside, breathing in the fresh air, and exploring the beauty that surrounds us.

    Through our meticulously designed products, we aim to equip individuals with the tools they need to embark on remarkable adventures. Our gear is built to withstand the demands of diverse terrains and unpredictable conditions, empowering outdoor enthusiasts to push their boundaries and seize every opportunity for exploration.

    With an unwavering commitment to quality and performance, we aspire to ignite the spirit of adventure in the hearts of all who encounter our brand. We warmly welcome you to be part of our movement, where we inspire individuals to create a Life Worth Living. Together, we embark on a journey to uncover the extraordinary wonders of the world and embrace experiences that will stay with us forever. Allow us to equip you with the tools and gear you need to fuel your burning desire for exploration and enable you to craft a life filled with unforgettable moments and the pursuit of new horizons.


    Behind the Gas Mask

    The Gas Mask holds a significant place as our brand logo, and its choice originated during my college years while designing my tattoo sleeve. Seeking a focal point that embodied profound symbolism, I found the Gas Mask to be the perfect representation. While commonly viewed as a dark and enigmatic image, I personally perceive it in a more positive light.

    In realistic scenarios, a Gas Mask becomes indispensable when the air is contaminated. We are aware that we can survive for weeks without food, days without water, but merely minutes without clean oxygen. The Gas Mask becomes the vital apparatus that allows us to breathe in fresh air, effectively filtering out harmful toxins and pollutants.

    Beyond its practical function, the Gas Mask symbolizes the elimination of negativity and the expulsion of all the detrimental aspects present in the world around us. Embracing this breath of fresh air mentality empowers us to lead fulfilling lives, irrespective of others' opinions. Society often imposes a monotonous routine and conventional norms upon us: graduate high school, attend college, secure a corporate job, get married, have children, retire at an expected age, grow old, and eventually pass away. However, I felt incompatible with such a life. Despite the skepticism and discouragement from those around me, I chose to drop out of college and pursue a different dream. I aspired to work for myself, seek thrilling adventures, and reject the notion of others dictating how I should live. Amidst a storm of negativity and falsehoods, I relied on my Gas Mask to inhale that refreshing air, enabling me to live on my own terms, embracing my individuality, and straying from the path well-trodden.

    Now, let's delve into the significance of the Gas Mask as it relates to our brand. NoSurrenderGear was built upon a specific mindset: never giving up, never succumbing, and never quitting. The Gas Mask serves as our emblem, enabling us to adhere to our own principles, values, and standards. It acts as a filter, sieving out the negativity imposed by others and the pessimistic mindset that often obstructs us from living our best lives. Our ideal existence is one that brims with thrilling adventures and exhilarating experiences. Whether you're conquering fresh slopes or savoring a sunrise with a cup of coffee in hand, we hope you seize the adventures you adore and allow nothing and no one to hinder you.

    Moreover, the Gas Mask embodies a motto we have embraced for an extended period: "Life Worth Living". Our logo reminds you to seize the adventures that ignite your passion. It encourages you to live life on your own terms, undeterred by the obstacles and judgments of others. Our gas mask logo represents the freedom to pursue a life that is truly worth living.

    Gear up and embrace a life worth living!


    - Austin Britton
    Co-Owner & CEO


    Our Story

    Growing up in a tight-knit community in north-central Ohio, our family's life revolved around sports. We were shaped by the lessons of competition, the importance of hard work, and the determination to overcome challenges. The spirit of never surrendering became ingrained in our daily lives, both on and off the field.

    The foundation for NoSurrenderGear was laid in the fall of 2013, with humble beginnings in the basement of our home. Like many other start-up ventures, our company was born from a dream fueled by passion and unwavering dedication. We made a solemn vow to stay true to our roots and uphold our core values, committing ourselves wholeheartedly to the process.

    At NoSurrenderGear, every NSG Pack is a testament to our relentless pursuit of quality and innovation. Designed personally by our in-house team, each pack is crafted with meticulous attention to detail, ensuring that you receive gear that enhances your life's adventures. The creative process behind each pack is where the true beauty of our brand shines. We pour our hearts into making each pack unique, so you can proudly wear it as a symbol of your own individuality and passion.

    We take great pride in our work, striving to deliver gear that is not only functional but also reflects the spirit of No Surrender. Our mission is to provide you with gear that enriches your experiences and empowers you to live a life worth living. With every NSG Pack we create, we honor our commitment to quality, authenticity, and the unwavering pursuit of excellence.

     

    A #LifeWorthLiving knows No Surrender.