About Us

MISSION STATEMENT

At NoSurrenderGear, we thrive on the rugged spirit of adventure; from backwoods trails to mountain peaks, bustling terminals to serene fishing holes, and the glory of a day well-earned. Our purpose is clear: to craft gear that's as tough as the men and women who use it.

Our mission is rooted in creating innovative, functional, and rugged gear that enhances the pursuit of a life worth living. As avid outdoor enthusiasts ourselves, it’s our duty to inspire others to embrace the challenges of the wild and find solace in God's creation.  We believe in the transformative power of sweat, the strength found in faith, and the unmatched camaraderie forged around a crackling campfire beneath the star spangled sky

Through our meticulously designed products, we aim to arm individuals with the essential gear needed for unforgettable journeys. Our equipment is purpose-built to endure the harshest terrains and unpredictable weather, empowering outdoor enthusiasts to test their limits and seize every moment of exploration.

We extend a hearty invitation for you to join our ranks, where we rally men and women to forge a Life Worth Living amidst the rugged embrace of the great outdoors.

Behind the Gas Mask

The Gas Mask holds a significant place as our brand logo, and its choice originated during my college years while designing my tattoo sleeve. Seeking a focal point that embodied profound symbolism, I found the Gas Mask to be the perfect representation. While commonly viewed as a dark and enigmatic image, I personally perceive it in a more positive light.

In realistic scenarios, a Gas Mask becomes indispensable when the air is contaminated. We are aware that we can survive for weeks without food, days without water, but merely minutes without clean oxygen. The Gas Mask becomes the vital apparatus that allows us to breathe in fresh air, effectively filtering out harmful toxins and pollutants.

Beyond its practical function, the Gas Mask symbolizes the elimination of negativity and the expulsion of all the detrimental aspects present in the world around us. Embracing this breath of fresh air mentality empowers us to lead fulfilling lives, irrespective of others' opinions. Society often imposes a monotonous routine and conventional norms upon us: graduate high school, attend college, secure a corporate job, get married, have children, retire at an expected age, grow old, and eventually pass away. However, I felt incompatible with such a life. Despite the skepticism and discouragement from those around me, I chose to drop out of college and pursue a different dream. I aspired to work for myself, seek thrilling adventures, and reject the notion of others dictating how I should live. Amidst a storm of negativity and falsehoods, I relied on my Gas Mask to inhale that refreshing air, enabling me to live on my own terms, embracing my individuality, and straying from the path well-trodden.

Now, let's delve into the significance of the Gas Mask as it relates to our brand. NoSurrenderGear was built upon a specific mindset: never giving up, never succumbing, and never quitting. The Gas Mask serves as our emblem, enabling us to adhere to our own principles, values, and standards. It acts as a filter, sieving out the negativity imposed by others and the pessimistic mindset that often obstructs us from living our best lives. Our ideal existence is one that brims with thrilling adventures and exhilarating experiences. Whether you're conquering fresh slopes or savoring a sunrise with a cup of coffee in hand, we hope you seize the adventures you adore and allow nothing and no one to hinder you.

Moreover, the Gas Mask embodies a motto we have embraced for an extended period: "Life Worth Living". Our logo reminds you to seize the adventures that ignite your passion. It encourages you to live life on your own terms, undeterred by the obstacles and judgments of others. Our gas mask logo represents the freedom to pursue a life that is truly worth living.

Gear up and embrace a life worth living!

- Austin Britton
Co-Owner & CEO

Our Story

Growing up in a tight-knit community in north-central Ohio, our family's life revolved around sports. We were shaped by the lessons of competition, the importance of hard work, and the determination to overcome challenges. The spirit of never surrendering became ingrained in our daily lives, both on and off the field.

The foundation for NoSurrenderGear was laid in the fall of 2013, with humble beginnings in the basement of our home. Like many other start-up ventures, our company was born from a dream fueled by passion and unwavering dedication. We made a solemn vow to stay true to our roots and uphold our core values, committing ourselves wholeheartedly to the process.

At NoSurrenderGear, every NSG Pack is a testament to our relentless pursuit of quality and innovation. Designed personally by our in-house team, each pack is crafted with meticulous attention to detail, ensuring that you receive gear that enhances your life's adventures. The creative process behind each pack is where the true beauty of our brand shines. We pour our hearts into making each pack unique, so you can proudly wear it as a symbol of your own individuality and passion.

We take great pride in our work, striving to deliver gear that is not only functional but also reflects the spirit of No Surrender. Our mission is to provide you with gear that enriches your experiences and empowers you to live a life worth living. With every NSG Pack we create, we honor our commitment to quality, authenticity, and the unwavering pursuit of excellence.