About Us

MISSION STATEMENT

NoSurrenderGear is more than just a brand — it's a mindset; built on the relentless pursuit of a Life Worth Living. It’s about the rush of being alive — the moments that test you, the silence that steadies you, and the freedom that reminds you why you started. It’s the drive to push harder, go further, and live free. Strength is earned in the work, peace is found in the wild, and purpose is built by never surrendering.

Our mission is to build durable, innovative, and functional gear that fuels your life’s journey — whether you’re tracking game through the woods, casting lines at first light, setting up camp beneath the stars, carving turns through powder, or sharpening your skills at the range. We design for the doers — the ones who embrace the grind, seek solitude in God’s creation, and find freedom in the dirt, the cold, and the unknown. This is our call to rewild life with purpose, grit, and freedom.

Together we will Never Surrender in our pursuit of a Life Worth Living. #TilMyLastBreath

Behind the Gas Mask

The Gas Mask holds a significant place as our brand logo, and its choice originated during my college years while designing my tattoo sleeve. Seeking a focal point that embodied profound symbolism, I found the Gas Mask to be the perfect representation. While commonly viewed as a dark and mysterious image, I personally perceive it in a more positive light.

In realistic scenarios, a Gas Mask becomes indispensable when the air is contaminated. We are aware that we can survive for weeks without food, days without water, but merely minutes without clean oxygen. The Gas Mask becomes the vital apparatus that allows us to breathe in fresh air, effectively filtering out harmful toxins and pollutants.

The Gas Mask isn’t just practical—it’s a symbol of cutting out negativity and filtering out the toxic influences around us. It’s about embracing a fresh-air mentality that lets us live fulfilling lives on our own terms, no matter what anyone else thinks. Society often pushes us into a predictable routine: graduate, go to college, get a corporate job, get married, have kids, retire, grow old, and eventually fade away. But that life never felt right for me. Despite the doubts and discouragement from others, I dropped out of college to chase a different dream. I wanted to work for myself, seek out adventure, and live life on my own terms—not by anyone else’s expectations.  In a world full of negativity and toxic noise, I turned to my Gas Mask to breathe in fresh air, stay true to myself, and carve my own path instead of following the crowd.

The Gas Mask isn’t just a logo for NoSurrenderGear—it’s a symbol of freedom, grit, and unwavering purpose. It embodies the ’Til My Last Breath mindset, serving as a constant reminder to fight for every moment, rise above challenges, and stay true to what matters most.

More than that, the Gas Mask is a filter—a shield against negativity, self-doubt, and limiting beliefs. It silences the noise of others’ opinions, allowing you to focus on your goals and what drives you.  Whether it’s tackling your day job, hitting the gym, sending rounds down range, or embracing the rugged outdoors, the Gas Mask represents freedom—freedom to live boldly, unapologetically, and authentically.

It’s a call to action: take a deep breath, face life’s challenges head-on, and never settle for anything less than your best.

At NoSurrenderGear, the Gas Mask is a constant reminder to Never Surrender in your relentless pursuit of a Life Worth Living. #TilMyLastBreath

- Austin Britton